Pronto Software is an Australian-owned leading developer of enterprise software solutions and provider of fully integrated Enterprise Resource Planning (ERP) solutions to the mid-market, with more than 1,200 customers in 27 countries.

The brief
Keep Left was engaged by Pronto two years ago to generate broad market awareness to be in the top mindset of brands for ERP, and promote a clear positioning based on its key differentiators.

How we helped
Keep Left's comprehensive program encompassed a full suite of activities including media relations, briefings, analyst relations, new product developments, major client win releases, case study campaigns, features contribution, corporate profiling, and event sponsorship leveraging.

The results
The ongoing program has served to successfully raise Pronto's profile and build mindshare in the ERP market. Keep Left continues to regularly exceed quarterly KPI's, with recent coverage appearing in The Australian IT section, AFR special reports, MIS magazine, online IT news websites and key vertical magazines including CFO , Dynamic Business , and Manufacturer's Monthly magazines.