The average city office worker spends 81 minutes in a lift each month, so it's no wonder that elevator advertising is now serious business! Inlink operates a national network of LCD screens across CBD office towers as well as creates new technologies for the elevator environment.

The brief
Keep Left was engaged by Inlink at the start of 2007 to help it increase its profile among advertising executives and be known as the best way to market to office professionals during the day. The company also sought our expertise in launching its patented elevator security system Intellicam in Australia as well as overseas.

How we helped
Over eight months, Keep Left executed a highly proactive media relations campaign focused on promoting Inlink's successes and milestones, combined with an intensive executive profiling campaign to business media focused on the company's founder and MD, Oliver Roydhouse.

The results
Keep Left secured over 20 dedicated pieces of coverage for Inlink during the campaign including feature-style profiles for Oliver Roydhouse in the Australian Financial Review , Herald Sun and Dynamic Business , news stories and breaking campaigns in key industry trade titles and contributed articles in Elevator World and Facilities Management which helped generate sales leads for Intellicam . All up, the campaign saw over 1 million people exposed to Inlink's messages over an eight month period.