Few people know that the name of Thomas Freeman's famous book The World is Flat was actually inspired by Infosys' Global Delivery Model, which enables organisations to run their businesses cheaper, faster, better and differently by utilising technology.

The brief
With such a compelling value proposition to communicate, Infosys has worked with Keep Left for the last four years to educate the business community about the opportunities available through its Global Delivery Model.

How we helped
Since 2004, Keep Left has helped build Infosys' corporate profile by promoting company announcements, customer wins and project deliveries via the Tier 1 technology and business press. Leveraging the outsourcing phenomenon and the company's cultural sensitivity program, Keep Left has involved Infosys in numerous news stories and special reports surrounding these issues as well as relevant speaking opportunities.

The results
Over the last four years, the Infosys brand has become something of a household name in IT circles, with awareness for Infosys second only to IBM in the Australian marketplace. Local revenues have also increased from $50M to $230M+ due in part to the increased profile of the company and demand for its Global Delivery Model.

The company has enjoyed regular exposure in Tier 1 titles including the Australian Financial Review , The Australian , BRW and MIS Magazine , and continues to work with Keep Left to help it maintain its leadership position in the outsourcing and IT services market.