Keep Left. It’s a sign.
Keep Left is a proudly independent cross-media public relations agency committed to delivering business outcomes, consumer engagement and social change for our clients.
A Melbourne-based public relations agency, we opened our doors in 2001. We have been helping brands and businesses successfully communicate with their audiences ever since.
Keep Left is all about great ideas – executed well.
We’ll use whatever tool is right for the campaign – traditional public relations, digital public relations, innovative social media campaigns, whip-smart content productions, launch events and even traffic-stopping stunts. After all, the objective is to help our clients stand out from the crowd.
We punch our way through the chatter to make sure your audience sits up and listens.
Harry’s and the ice-cream factory
Keep Left's food & drink team has had a fabulous time working with artisan ice cream maker, Harry’s Ice Cream, to showcase its dessert flavoured ice cream range to consumer media. Keep Left designed a cross-media campaign incorporating traditional and social media, including an event for Melbourne’s top food and lifestyle bloggers.
This included a Willy Wonka style guided tour of the ice-cream factory and the opportunity to create, taste and take home their own bespoke Harry’s ice cream flavour. As you can imagine, the experience was a hit with all who attended. After all, who doesn’t like ice-cream at summer time?!
ME Bank Household Financial Comfort Report
In February, Keep Left supported ME Bank with the release of its biannual Household Financial Comfort Report, which provides a finger on the pulse of the financial status of Australian household. The report revealed job security was among the top three concerns of Australians, rising 5% since the previous report in June 2013. It also found Australians remained cautious with investments and debt, with half of households struggling to save.
Coverage of the report appeared in over 400 media outlets, including The Australian, ABC News 24 Breakfast, The Age, Sydney Morning Herald, 4BC Brisbane, and several News Corp newspapers.
Promoting the “encore years” with Lend Lease
Keep Left recently worked with Lend Lease to promote the luxurious penthouse apartments on offer at its retirement living complex, The Village Williamstown. Keep Left designed an event concept to showcase eight penthouse apartments for sale and highlight the benefits of retirement living to the 60-plus audience.
More than 100 people joined special guest, Tommy Hafey, to hear about life in the “encore years” while enjoying cocktails, canapés and breathtaking views of the city and the bay from the penthouse apartments. As a direct result of the event, one sale was made and several expressions of interest registered on the night.